Standards for Excellence® Institute Newsletter
May/June 2008

Table of Contents

  • First Catholic Nonprofit in Pennsylvania to Earn the Seal of Excellence - Catholic Charities of Diocese of Greensburg
  • Feature: Are You in Control? Managing the People Who Raise Money on Your Behalf
  • Now Available: New Version of Disclose It: A Charitable Nonprofit's Guide to Public Disclosure Requirements
  • Nobody's Perfect...But we sure like to try!

  • Institute News



First Catholic Nonprofit in Pennsylvania to Earn the Seal of Excellence - Catholic Charities of Diocese of Greensburg
Catholic Charities of the Diocese of Greensburg is officially the first Catholic organization in the Commonwealth of Pennsylvania to be awarded the Pennsylvania Association of Nonprofit Organizations (PANO) Seal of Excellence for successfully completing the Standards for Excellence certification program.

On behalf of Bishop Lawrence E. Brandt, Msgr. Lawrence T. Persico, vicar general-chancellor, accepted the seal at the annual Catholic Charities Board of Trustees meeting April 10 at Our Lady of Grace Parish, Greensburg, PA.  Bobbi Watt Geer, chairperson of PANO's statewide Standards for Excellence program, presented the seal.

"It's really a great pleasure to come and be with you this afternoon and celebrate this great accomplishment of the organization," Geer said. "The Standards for Excellence program is a rigorous process. I know what you've all accomplished and gone through, and it is exemplary." 


"The certification gives us increased credibility with current and potential clients, with other social service agencies, with our benefactors, as well as the general public," said Msgr. Raymond E. Riffle, managing director of Catholic Charities.  "It was a long process and literally involved every facet of our agency," including an agency-wide effort of board, staff and volunteers, Msgr. Riffle said.

Catholic Charities became a PANO member June 2005, attended PANO Standards for Excellence certification clinic training sessions in August and September 2005, applied for certification September 2006 and submitted all documentation in April 2007. The certificate was granted December 2, 2007.  Judy Modecki, director of coordinated services and development for Catholic Charities, was extensively involved in all aspects of the certification process, which required dedication and hard work.


"It's clearly a look inward at what you're doing and what's being done," Modecki said, noting the win-win nature of the process. "Anything they found was an opportunity to improve upon some existing policy."  The Standards for Excellence certification is voluntary. Catholic Charities decided to embark upon the process as a way to ensure that the agency, which offers an array of services, was performing with the highest of standards, according to Modecki.


Catholic Charities is the second smallest Catholic Charities agency in Pennsylvania. Of the more than 41,000 nonprofit agencies in the state, they are the 42nd to receive the certification, according to Geer.  Msgr. Riffle said, "I think it shows that we are trying to challenge ourselves to be on the cutting edge of performance, credibility and excellence."  He said he believes the accomplishment speaks to Catholic Charities' diligent commitment to serve the community.


"We are concerned with providing the best possible services in the most efficient, effective manner, as well as with the latest standards in place for fiduciary and administrative accountability," Msgr. Riffle said.


The PANO Seal of Excellence, which now graces the Catholic Charities letterhead, is a symbol of trust, excellence in nonprofit management and leadership, and openness and disclosure in nonprofits.  "We've met the best practice standards that we should always be working by," Modecki said. "We were very proud to see that we had already met most of them. It was more a fine-tuning and explanatory exercise, but a lot of what they required, we already had. That was really good to know."

Tish Mogan, Standards for Excellence Officer at PANO confirmed "Catholic Charities of Greensburg (CCDG) had exemplary programs, policies, and practices already in place in most areas of the Standards for Excellence criteria.  CCDG is to be commended for their faithfulness in ensuring that all areas of the Standards were in place.  This is an exemplary Catholic Institution with which we were honored to work."



Feature: Are You in Control?  Managing the People Who Raise Money on Your Behalf

By Angineeki Jones

Most of us are delighted to learn that a volunteer, youth group or other community organization would like to fundraise on our behalf. Their willingness to put in the work without your involvement could save you time and money. If the group is particularly dedicated to your mission and is good at fundraising, that could be a reliable funding stream for years to come. This typically only becomes a problem with an organization cannot or does not control the people who are raising money on your behalf. Consider the embarrassment that could arise if someone soliciting on your behalf promises to designate the money to a program that no longer exists; or the potential bad feelings that could occur if a group mistakenly promises tax deductibility to a donor. Worst yet, the solicitor could use a controversial means to acquire the money or be affiliated with an organization that is in counter to your organization's mission or in opposition to your gift acceptance policy. The Standards for Excellence® provide clear guidelines on this topic:

"Organizations should exercise control over any staff, volunteers, consultants, contractors, other organizations, or businesses who are known to be soliciting contributions on behalf of the organization."

There are a variety of ways to exercise control over those soliciting contributions on your behalf:

Orient volunteers who wish to fundraise on your behalf to the organization. Ask them to visit your organization and take a tour. This would give them a chance to ask questions. You can also use that time to explain to the policies and procedures regarding use of logo, slogans, etc.

Develop a formal contract to use with businesses or consultants who fundraise on your behalf. A contract can go a long way to ensure that everyone is clear about the purpose of the fundraiser or solicitation, the obligations of the consultant or business vs. the organization, the start and end dates for the solicitation, fees, and conditions of cancellation.

Designate an employee to work closely with the group. This employee could be minimally involved (i.e., limited to approving the content of solicitations and answering questions) or heavily involved (i.e., occupy a space on the group's event planning committee).

Implement a process to review and approve which solicitations before they are made. Since staff are often in charge of grantwriting, prospecting, and organizing special events, oversight is key to ensure that solicitations are aligned with the organization's goals.

Your question at this point is probably, "What should we do if we discover they've been soliciting on our behalf after the fundraiser is over and we've received the check?" You have a few options in this case. If your gift acceptance policy allows you to accept this unexpected gift, you might approach them about partnering in the future. This may be an opportunity to tap donors that you have yet to capture. If partnering is not practical, let them know about your fundraising procedures so that they can be followed in the future. And, of course, if your gift acceptance policy prohibits accepting the gift, you must politely decline and ask them to refrain from fundraising on your behalf in the future.

The Standards for Excellence Institute has just released a revised Standards for Excellence® Educational Resource Packet entitled, Employment of Fundraising Personnel and Engagement of Fundraising Consultants. This packet includes a sample agreement for use when working with outside organizations to raise money on your organization's behalf.

This and all Standards for Excellence® Educational Resource Packets are a free member benefit for all Standards for Excellence Institute members.

Now Available: New Version of Disclose It: A Charitable Nonprofit's Guide to Public Disclosure Requirements

The Standards for Excellence®: An Ethics and Accountability Code for the Nonprofit Sector states that all nonprofits "must be aware of and comply with all applicable federal, state, and local laws." Of course, disclosure laws are among the important laws with which all nonprofits should comply. Each year, we update Disclose It: A Charitable Nonprofit's Guide to Public Disclosure Requirements to keep you up-to-date on this important area in nonprofit management. Some of the topics covered in the publication include:

  • Proper registration for organizations soliciting contributions
    Did you know that in many states even nonprofits that engage in a limited amount of public solicitation must file a form and register with the state's charity regulator? For more information on the regulator for your state, you may wish to visit the website for the National Association of State Charity Officials at www.nasconet.organd click on US Charity Offices. Another useful website that you might want to consult is www.multistatefiling.org which identifies the 35 states that accept the multi-state Uniform Registration Statement and the 4 states that do not accept this form. The site also has a section that details the law in each state and identifies what additional materials and information are required in each state.
  • Disclosure requirements in fundraising solicitations
    Did you know that in some states, nonprofits are also required to a disclosure statement on all solicitations and receipts for contributions? Many states require specific unique language for such disclosure statements.
  • Disclosure requirements regarding deductibility of your donor's contributions
    Did you know that donations of services are not tax deductible?
    Did you know that raffle tickets are not tax deductible?
    Did you know that you must tell your donors how much of their contribution is tax deductible?
  • Disclosure requirements in fundraising receipts and acknowledgments
    In most years, we revise Disclose It for one primary purpose: to update the IRS' definition for the cost of an insubstantial premium/ token gift that nonprofits give donors in return for charitable gifts. Last year, this amount was $8.90 while this year, that amount is published at $9.10.
  • Disclosure requirements regarding financial documents that must be provided to a member of the public upon request
    Did you know that if someone requests a copy of your 990, you may not ask for the reason of the request?

These are just a few of the topics covered in the latest Disclose It: A Charitable Nonprofit's Guide to Public Disclosure Requirements. We hope you find this publication helpful. This is a publication of the Standards for Excellence® Institute and available free of charge to members. It is available on the member’s only section of the Institute website.

.


Nobody's Perfect... But we sure like to try!

If you are like many nonprofit executives, you often find yourself in the process of writing documents, reports, articles, or letters that will be released to some audience outside of your internal staff.  Of course, you want this information to be as true, accurate, and error-free as practically possible.  If there is any place where we seek PERFECTION from ourselves and from our employees, it is in our written communications to the public.

In fact, the Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector® states, " Nonprofits should assure that any educational information provided to the media or distributed to the public is factually accurate and provides sufficient contextual information to be understood."

The Standards for Excellence Institute® has just released a revised Standards for Excellence® Educational Resource Packet entitled, Nonprofits Efforts to Educate the Public.  This packet includes a checklist for any nonprofit to use when completing a final proof read on documents that it is releasing to the public.  This packet also includes a new copyright policy and a new logo use policy.

For a copy of the Standards for Excellence® Educational Resource Packet on Nonprofits Efforts to Educate the Public, please visit the Member's Only section of the Standards for Excellence Institute® website, or call 877-277-4177 ext 13. 

This and all Standards for Excellence® Educational Resource Packets are a free member benefit for all members of the Standards for Excellence Institute®.


Institute News
Licensed Consultant Training Announcement

The Standards for Excellence Institute® continues to build a national network of qualified consultants licensed to provide training, consulting, and support on the Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector®. The Licensed Consultant Training is an exclusive, professional development initiative that gives independent consultants the knowledge, skills, and tools necessary to work with nonprofit organizations across the country interested in learning about, conducting self assessments, implementing change, and becoming certified in the Standards for Excellence® Program.

Complete the application for the 2008 Licensed Consultant Training no later than July 15, 2008. This year's training will take place September 15-17 in Baltimore, Maryland.

To learn more about our Licensed Consult program and our upcoming licensing seminar in September, click here>>

--------------------------------------------------------------------------------------------------------
Peter V. Berns, the Founding CEO of the Standards for Excellence® Institute, has announced his intention to step down and accept a position as the Executive Director of the Arc of the US. Read press release>>
--------------------------------------------------------------------------------------------------------

Celebrating 10 Years of Excellence

It's been 10 years since the first iteration of the Standards for Excellence®: An Ethics and Accountability Code for the Nonprofit Sector was released in Maryland by the Maryland Association of Nonprofit Organizations. Ten years and nearly 200 certified organizations later, we still understand that a word such as "excellent" can easily become jargon unless we are deliberate in articulating what it really means for each of us. It requires all of us to constantly consider our notions of what it means to strive above and beyond just "good." What is it that makes our organizations and our community of nonprofits shine in how we carry out our missions and how the public perceives us. This year Maryland Nonprofits poses this question as the theme of its 16th Annual conference, "Excellence in Doing Good."

We encourage you to think about how the Standards for Excellence® shape your thinking and impact your organization as you consider how to be "Excellence in Doing Good" and share with us and your colleagues.

If you are interested in participating in Maryland Nonprofits Conference as an attendee or presenter, find out more here>>

--------------------------------------------------------------------------------------------------------

On the Road with Standards for Excellence®
3/6/08, Washington, DC - Presentation and discussion of the Standards for Excellence® program to a delegation from leading nonprofits and government tax officials from Mexico. Sponsored by the International Center for Not-for-Profit Law.

5/5/08 - Peter V. Berns, CEO of the Standards for Excellence® Institute participated on a panel at the Council on Foundations conference. The panel focused on sharing results from the recent report, Drowning in Paperwork, Distracted from Purpose, a report by the group, Project Streamline. Project Streamline is a collaborative initiative of the Grant Managers Network and produced in partnership with the Association of Fundraising Professionals, the Association of Small Foundations, the Council on Foundations, the Forum of Regional Associations of Grantmakers, the Foundation Center, Grantmakers for Effective Organizations and the National Council of Nonprofit Associations. Peter has served as a member of the Project Streamline initiative (representing NCNA) since its inception.

If you would like more information on how you can engage the Standards for Excellence® Institute to facilitate Standards for Excellence® educational programming in your area, contact Justin Pollock at jpollock@standardsforexcellenceinstitute.org or 301-565-0505 ext. 30.
---------------------------------------------------------------------------------------------------------
Look for the Standards for Excellence® Institute at the Alliance for Nonprofit Management Conference - July 9-11 in Dearborn, Michigan.  We'll have a booth (#204) in the exhibit area. The Standards for Excellence® Program will be highlighted in a session at the American Library Association Conference June 26 - July 2 2008 in Anaheim, California.

---------------------------------------------------------------------------------------------------------

2008 Standards for Excellence® Certification Application Deadlines

Is earning the Seal of Excellence one of your goals for 2008? Mark the 2008 Standards for Excellence® certification application deadlines on your calendar today.

July 25, 2008

October 31, 2008


Learn more about the certification process here>>


a